By Bob Schulman

The 21st century so far has seen some hard times for Mexico’s tourism industry. First there was the swine flu scare, and after that a couple of earthquakes – one during an international tourism conference—and then ongoing drug-related violence in some parts of the country. Now, Mexico is fighting back. To drive home how safe your vacation there will likely be, they’ve come up with an innovative TV project a la “Taxicab Confessions.”...