Boomers, those of us born between 1946 and 1964, have dictated design trends since the invention of Pampers. With one-billion of us worldwide, we are a demographic juggernaut. When it comes to boomer-friendly hotel design, there are several principles on which to rely

Design must accommodate our aging, but never be obvious. No one must be singled out by physical incapacity. Design that embarrasses is bad design.

We age differently, but we travel together, so design must seamlessly allow couples, girlfriend groups and business companions to unconsciously keep up with each other.

•Design must provide a luxurious experience. We buy high-quality bedding from hoteliers to bring home. Conversely, we expect the high-quality amenities we have in our homes to be part of our hotel stay. Consider a commode seat that washes, dries and warms you, or its air tubs that provide relaxation without the trapped bacteria of jets. A Day Spa Package that features aromatherapy, chromotherapy and music for the shower that creates the experience boomers seek.

•Design for safety to accommodate the vision, hearing and balance issues of normal aging. Natural light for easy vision, counter height variation and hotel phones with large numbers are logical responses to the challenges of aging—yet, not obvious reminders of them. Mohawk How about the thought of carpet padding to lessen the potential for injury from falls and is welcoming by boomers traveling with older parents.

•Design that is sustainable and inclusive tells a great story that guests will share through social media. Recycled glass and concrete countertops are unique, classy and green. Add heated floors, lighting at several levels, mirrors you can use sitting down, cabinets that can be lowered and you have a robust recipe for viral marketing. Finally,watch for the trend in at-home healthcare to find its way into the hotel setting. Such as showers with biofeedback components.

•More often than not, all guests appreciate the features that emerge from universal design. Ever since the iconic Eames chair based on a molded leg splint for injured soldiers, disability has inspired creativity. Now, longevity has a chance to do the same.